Friday, July 25, 2008

Nothing Like a 6 oz. Can of Tuna!

If you don't hear from me during the first part of August, I'll more than likely be suffocating on the stagnant Beijing air with the rest of the Olympians. Oh....you didn't hear? They've managed to create another experimental sport for this year's Games: tuna can lifting. It's huge! It was originally designed by an orthopedic doctor who specializes in shoulder surgery. He prescribed it as an exercise for rehabilitating post-rotator-cuff patients, and it just....caught on! You basically stand upright, holding the can gently in the palm of your hand, with the thumb slightly raised. Then, you methodically raise your arm in front of you, reaching to ear-level, hold the pose momentarily, and then lower your arm to your side. You then repeat this procedure 29 more times, twice-daily. And if you do happen to forget to TiVo this event next month, you'll still be able to catch a few snippets during SportCenter's "Top 10 Plays", I'm sure.

Can you tell that re-hab is getting a bit...monotonous...for me?

It's been a fairly busy time here at MMM World Headquarters. We re-configured some things here at the home studio, which is to say we pulled plugs from the wall and from the back of components and are now struggling to remember how to hook them back up again. We also had some new windows installed, including one here in the comfy confines of the studio. Hopefully, it will keep out unwanted noises like train whistles, angry bird-chirping, Kevin's obnoxiously loud lawn mower two houses down, and my wife's weed-wacker. (It's called "Mantis", and weeds merely shrivel at the site of it. Sennheiser 416 microphones don't enjoy it, either. Hence, the windows.)

This is a pivotal time of the year, and it generally both frightens me and causes excitement. Spring Arbitron numbers are starting to come out and those results generally result in radio stations doing a little "re-configuring", as well. We try to utilize this part of the Summer with marketing. We try two big projects a year in order to introduce our services to prospective new clients. We're really focusing on Country stations this Summer. I haven't had the opportunity to work with many Country stations, so we just completed a big postcard-mailing. Hopefully, it will lead folks to the Country demo on the site...which will hopefully lead to more folks joining the MMM "family". The flip-side is, of course, is that we hope current "family members" elect to "stay at home" and not venture too far from the "neighborhood". :)

Speaking of happy family members..."congratulations" to Tim Sheehan and the hearty rockers at WRKI-FM in Danbury, Connecticut. They had a spectacular Book! (in fact, my mouth is a bit sore this morning after saying the words "number one" so many times in this weekend's promo copy. It's a "good hurt", though!)

And, speaking of "hurt"...while we're waiting for the stork to bring new kin, I continue to work that can of tuna so that Dr. Weimer will be pleased with my progress during our next appointment. Perhaps I can hit the driving range soon! (or...a large can of green beans. Whatever.)

-30-

* Why not grab your favorite beverage, cop a squat, and groove to some DEMOS at www.mattmultimedia.com

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